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  Are you facing gloomy conversion rates or depressing ROI, in the thousands of emails you flood on a regular basis? If you nod, you’ve landed on the right article. So before moving further on the topic, let’s do a reality check of your emails. Expectation Reality Yes! I would definitely go with this brand because it crafted a mail just for me! Eww! I hate this brand, it is taking me as a liability, let’s move to another. This is what you expect, and as a result, this is what you are getting. Do you seriously want your customers to feel more connected with your emails? But you don’t have the time to leave your desk, even for your daily refreshments? Have you ever experimented with your running eCommerce marketing strategy or tried email marketing automation in your business? Not yet? Then, perceptively, now you should! And here’s why You know how email marketing automation can boost your productivity, don’t you? Maybe, you thought, it is not very important, but let me tell you, i...

 In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true champions lean into an integrated marketing strategy. Going beyond multichannel and omnichannel marketing, marketing integration allows for cohesive branding and messaging across all channels, helping you achieve clarity and consistency to ultimately power conversions. So, how does marketing integration contribute to a seamless customer experience? Better yet, how does marketing integration benefit businesses? From personalized content to an abundance of real-time data, discover how marketing integration boosts cross-channel success. Key Components Of Marketing Integration Gone are the days of two-, three- or four-channel marketing campaigns. Today’s marketers can and often do leverage a dozen or more traditional and digital channels to coax consumers down the path to purchase, though each ...

 Pay-per-click or PPC advertising has become an effective digital marketing strategy for promoting a brand’s products and services online. It’s a form of online advertising where advertisers pay each time a user clicks on their ad. Ads are displayed on search engines and websites. This advertising strategy allows businesses across various industries to drive website traffic and increase search result visibility. Then again, generating and managing successful PPC campaigns can be time-consuming, requiring solid comprehension of the platforms, target demographic, and bidding procedure. Learn how this strategy adds value to your business by going through its benefits. What Is PPC Advertising? It is an online advertising model where brand advertisers pay users for every ad click. You can display these ads on search engines, social media platforms, and other websites that facilitate advertising. Advertisers bid on a specific keyword or phrase in a PPC campaign to display their ads when ...

  Tools like marketing cloud are looking forward to integrated solutions to make consumer journey management better. The drastic technological advancements that we’ve witnessed have touched almost every aspect of business and its changing consumer habits to a greater extent. Today, in this blog, we are going to know what is marketing cloud and the best 5 marketing software solutions for business. Marketing Cloud: What It Is, Its Components & Advantages? When it is about efficiently creating and managing marketing relationships and campaigns with customers, the marketing cloud solution is something to be explicitly focused on. It is a CRM or customer relationship management platform for an integrated solution for customer journey management, email, mobile, social media, site personalization, advertising, content production, content management, and data analysis; all are included in the marketing cloud. The marketing cloud software provides a compact solution that assists markete...